SMOR.tv : Sam Morris » 8.5×11

Continental Product Showcase

Sam Morris — Fri, 05 Dec 2008 13:26:04 +0000

For this project I worked with a group of four other students to create a new Continental Airlines logo, website, and commercial. Once complete, I created a product showcase PDF using Photoshop to composite the logo onto different items, which helped us present the new logo. I ended up creating an endtag with this logo as well, which is something I’ve always enjoyed doing.

RedBull Magazine Ad Campaign

Sam Morris — Sat, 12 Apr 2008 19:25:09 +0000

When I started out I was planning to create an ad campaign for the Toyota Tundra, but I quickly realized that due to a lack of resources it would be a hard subject to work with. Instead I decided to a set of four magazine ads for RedBull Energy Drink, which ended up being one of my favorite projects. Each ad uses a different method of advertising.
From left to right: Showing the benefits, testimonial, borrowed interest, and showing the product.

Bay Rock Magazine Spread

Sam Morris — Thu, 27 Dec 2007 01:08:14 +0000

During my magazine class I had to create a spread for Bay Rock, a fictitious magazine company. I figured a shot of an instrument would work well, but my original image of a saxophone wasn’t doing the trick. I decided to use an extremely large image and crop it down to an area of interest, hoping it would immediately grab the readers’ attention. I used a guitar’s body to shape my text and kept my design simple, letting the image of the guitar do most the talking. The text is purely for mockup purposes and will not read well if at all.

Blip Magazine Feature – San Francisco

Sam Morris — Sat, 15 Dec 2007 00:39:36 +0000

As a class project we created a magazine called Blip. We each had to create potential layouts for the magazine’s features. I decided to create a feature showcasing San Francisco since it was decided the magazine was going to focus on the Bay Area. The text is for mockup purposes and will not read well if at all.

Rosemary Cafe Menu

Sam Morris — Mon, 10 Sep 2007 16:31:25 +0000

For my midterm I had to create a menu for an upscale New York cafe (fictional company). I used a very lightweight font and simple design to create the elegant tone. Because the gray text is so light, along with the face it’s a light weight it only reads well when printed at full size and may be hard to see on screen.