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Anti-DUI PSA Campaign

04.04.2008
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The goal of this ad campaign was to create three ads for three different types of environments. I decided to pick a bar bathroom, billboard, and the side of a taxi cab for my 1-800-FREECAB concept. The concept of 1-800-FREECAB is simple…Give people an alternative and safe method for getting home. The most important aspects being the taxi would be free and would arrive in a reasonable amount of time

Project Information

Project Title: Anti-DUI PSA Campaign
Class: Ad Concept and Strategy 1
Dimensions: Various Sizes
Type: Print
Completed: 04/2008
Software Used: Illustrator, Photoshop

Sam Morris Print Portfolio , ,

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