Sony BRAVIA Spot

This piece was my midterm for my 3D for Designers class. I primarily used Cinema 4D’s MoGraph module for this project. I started off with a Target Effector, but quickly realized that it lacked the control that I needed. After some more testing I decided that the Random Effector applied was the best way to achieve the results I was looking for. I created a grid of randomly placed cubes, and then animated the values back to zero. I set the Cloner Object’s mode to “Object” creating an animation of cubes conforming to the Sony logo. The music was created by Neon audio production.

Project: Sony BRAVIA Spot
Class: 3D for Designers
Type: Motion
Completed: 09/2008
Software Used : Cinema 4D, After Effects, Illustrator
Duration: 00:30